What Celsius' Lawsuits Reveal About Brand Partnerships | Real World Business Law

Celsius has grown into one of the most popular energy drinks on the market, but its rapid rise has come with a series of legal battles. In this episode of Real World Business Law, attorneys and real-life Celsius fans Shelby Julien and Cala Dossey break down the lawsuits behind the headlines and explore the bigger lesson for business leaders: strategic partnerships can be powerful growth tools, but only if they are structured the right way. From influencer marketing to employee incentives, they break down the common pitfalls companies face and what steps you can take now to avoid them.