Why Grand Seiko Is Better Than Rolex, But They'll Never Beat Them

Evermont 38 (Gen²) shipping soon and is almost sold out. Secure your piece here: https://emertonscott.com/pages/evermo... Discover the Setsuna Collection: https://emertonscott.com/pages/setsun... Discover our New Masora GMT: https://emertonscott.com/pages/masora... __________ Grand Seiko makes arguably better watches than Rolex. But being better isn't always enough. Here are the 4 things holding them back — and what they'd need to change to actually win. 00:00 - Intro and Why Grand Seiko Makes Better Watches... So Why Don't More People Buy Them? 00:47 - The Resale Value Issue 01:42 - Why Grand Seiko's Brand Story Doesn't Connect Emotionally 02:40 - The Issue With Grand Seiko's Product Portfolio 04:42 - How Grand Seiko Could Become a Much Stronger Brand __________ Instagram:   / thescottlancaster   Tiktok:   / scottlancasterdesigner   Facebook:   / thescottlancaster   #Rolex #grandseiko #LuxuryWatches