E90 | Developing a Niche Within Your Law Practice | Zach Wolfe

Attorneys sometimes struggle to set themselves apart from their peers. One way is to find a niche and develop expertise. This is true for appellate lawyers, who, though already focused on appellate law, can cultivate unique areas of knowledge within that specialty. In this episode, Todd Smith and Jody Sanders find out what it takes to carve out a niche with non-compete and trade-secret litigation lawyer Zach Wolfe. Zach shares his experience in litigation and transitioning from working at a law firm to starting his own practice. Zach also takes a look at how the Texas advertising rules have changed and how attorneys can use them to better market themselves. 0:00 Intro 4:45 Choosing Non-Compete and Trade Secrets as a Niche 10:44 Interlocutory Appeals on Temporary Injunctions 14:45 Appellate Lawyers as Litigation Prevention 20:14 Fiduciary Duty Jury Charge Pitfalls 24:38 Irreparable Injury Pitfalls at the Injunction Stage 29:46 Bond and Service Considerations After a TI 33:36 New Texas Advertising Rules Overview 39:08 The Educational Content Exemption for Advertising 44:42 Why He Didn't Name the Firm After His Practice Area -------------------------------------------------------------------------------------------------- Texas Appellate Law Podcast Episode 90 Original Air Date: March 3, 2022 The views expressed by the participants of this podcast are their own, and not those of their law firms, courts, or employers. Nothing you hear on this show establishes an attorney-client relationship, or is legal advice. texapplawpod.com