How Visit Group powered its AI transformation and cut planning time 5X – with airfocus

A 180-person product team. 13 products across five countries. One strategy. Here's how Visit Group, a Nordic hospitality and travel SaaS business, pulled it all together with airfocus. Before airfocus, Visit Group's backlogs were scattered across Excel and disparate tools, roadmaps weren't connected to strategy, and coordination ran on what its product ops lead calls the "poke-on-the-shoulder" system. In this case study, Chief Product and Technology Officer Chris Micklethwaite and Director of Product Operations Michael Kristensen explain how they connected strategy to delivery, gave 20 product teams always-on portfolio visibility, and fed real product context to their AI agents through the airfocus MCP server. The results: 5x faster product planning and reporting 60% reduction in sprint spillover 13 products and 180 people aligned to a single strategy What you'll learn: How to connect product strategy to the work teams actually deliver How the airfocus MCP server plugs AI agents into real product data (initiatives, epics, OKRs, roadmaps) instead of generic information How portfolio management gives leadership live visibility without status decks or endless meetings Why RICE scoring and a shared prioritization framework help teams say no with confidence How airfocus connects to Azure DevOps to cut duplicated work "To have something like an MCP on top of airfocus, on top of all of that rich data that we've got, is game-changing." Chris Micklethwaite, Chief Product and Technology Officer, Visit Group. Want the same line of sight across your product org? See how airfocus works: https://airfocus.com/book-a-demo/ #productmanagement #productoperations #AItransformation #productstrategy #portfoliomanagement #aiproductmanagement #prioritization #roadmaps #productmanagement #productstrategy #productmanager