How Reece Swallowed an Entire Aussie Industry

Australia’s most boring company might also be its most powerful. Reece began as a humble hardware store...and quietly became a logistics empire that dominates Australia’s entire building industry. This is the untold story of a family dynasty, a civil war inside a $1.9 billion acquisition, and a long-term bet on data, loyalty, and toilets. 👋Hey, I'm Cam. I've always been interested in retail & how business shapes the world around us, and I decided to start this channel and tell these stories! Hope you all enjoy the videos:) If you want to learn more about myself and the team, check out my website - https://www.frontiermediaco.com/ 🎬Video Credits: Narrator - Cam Editor - Markus Writers - Jul Audio - Lyz Chapters: 0:00 Intro 1:45 The Invisible Empire and The Tradie Trap 6:18 The American Gamble and the Civil War 12:45 The Digital Twin and the Turnaround 15:10 Who Owns the Bathroom? 16:02 Outro