Episode 5: How Amazon keeps prices low

What does it take to keep prices low on hundreds of millions of products? In this episode, Doug sits down with Christa Glenn, Vice President of Pricing and Promotions at Amazon. Christa shares how Amazon's pricing philosophy puts customers first (and profit second), why tenets matter, and how her team prepares for Prime Day. And along the way, Christa and Doug swap stories about the first Prime Day, how they're using AI day to day, and their mutual sock obsession. Hosted by Doug Herrington, CEO of Worldwide Amazon Stores With guest Christa Glenn, VP of Worldwide Pricing and Promotions at Amazon Timestamps: 00:00: Amazon Pricing 00:55: Christa’s Amazon Story 02:57: Amazon Campus 06:45: “Startup” Mentality 07:33: Seller Pricing 10:20: Amazon’s Pricing Philosophy 14:30: Pricing Escalations 15:23: Pricing Comparisons 17:15: What’s new in pricing? 18:33: Garlic Press Tests 19:18: Price History Feature 20:29: Pricing Tenets 21:28: Early Prime Day Memories 25:00: Amazon’s First Prime Day 26:58: Prime Day Today 28:00: Personalized Prime Day 28:55: Socks! and Other Deals 30:23: Flip the Script: Experimenting with AI 31:55: AI as a “Mentor” 33:24: AI Analyzing Email 34:47: Importance of Pricing at Amazon Follow Doug on social media: LinkedIn:   / doug-herrington   Instagram:   / herrington_doug   Threads: https://www.threads.com/@herrington_doug For more Amazon news, visit About Amazon: https://aboutamazon.com Follow us on social: X: https://x.com/amazonnews Instagram:   / amazon   LinkedIn:   / amazon