Jackie Aina: I Block People to Protect My Business "I Have Too Much To Lose"
Jackie Aina-Asamoah (@jackieaina) joins Maggie Sellers Reum to talk YouTube virality, Black women in makeup, dark skin representation, FORVR Mood, luxury, money, NDAs, internet drama and building a fragrance empire! Can you believe Jackie went from being paid $300 a month in the Army to becoming one of YouTube’s biggest beauty voices - at a time when makeup counters didn’t even display her shade! She tells Maggie what happened when she called out brands for failing darker skin, why they had to listen and how it made her career… Jackie also spills on selling 20,000 candles in four hours, why she DOESN’T want a $1B business, never going back to broke, working with her husband Denis Asamoah, blocking trolls, hiding her wedding online, parasocial fans and how you can protect your brand on social media! #jackieaina #beauty #makeup Get unselfish access to the insights that will help you own the room. Sign up now https://linkly.link/2jPXJ Timestamps: (00:00:00) Intro (00:01:29) Fit Check! (00:02:05) Trap Of Doing Everything (00:02:57) Why Jackie Quit Sweatpants (00:05:35) From Fashion Dreams To Army (00:10:03) Femininity In Masculine Spaces (00:13:45) Betting On YouTube (00:14:07) Going Viral (00:16:27) Beauty Ignored Darker Skin (00:21:01) Stopping People Pleasing (00:24:05) No Posts Regretted (00:24:37) Huda Beauty’s Evolution (00:27:56) Brands Sent Scathing Emails (00:28:32) Why Jackie Took A Break (00:29:55) Shopify Ad (00:30:56) Parasocial Boundaries Online (00:34:13) The Craziest Jackie Rumours (00:35:19) The Queen Of Blocking (00:38:47) Handling Online Backlash (00:40:36) How Brands Should Apologise (00:42:46) Building FORVR Mood (00:46:13) Creator To Founder (00:47:33) Luxury Without Guilt (00:50:07) Jackie’s Money Mindset (00:52:38) Why $1B Isn’t The Goal (00:53:46) Self-Funding FORVR Mood (00:55:36) Pipedrive Ad (00:56:34) PIQUE Ad (00:57:32) Why Jackie Named NDA (01:00:45) Should NDAs Scare You? (01:02:10) What Jackie Keeps Private (01:04:01) Business With Her Husband (01:07:44) Date A First Born (01:09:23) No Laptops At Dinner (01:11:04) Money Talks In Marriage (01:12:53) Talking Money With Partners (01:13:22) Rapid Fire Begins (01:13:28) Last Credit Card Purchase (01:13:37) Jackie’s Most Expensive Purchase (01:13:54) Jackie’s Credit Card Choice (01:14:07) Beauty Or Home Content? (01:14:24) Best Beauty Product Under $30 (01:15:12) Fragrance, Candles Or Lifestyle? (01:15:29) Beauty Trends Jackie Hates (01:15:49) Jackie’s Best Beauty Era (01:16:03) Instagram, YouTube Or TikTok? (01:16:35) Jackie’s HSR Love Note (01:17:06) This Season Of Life ⸻ Sponsors Shopify - http://Shopify.com/HSR Piepdrive - http://pipedrive.com/HSR Pique - https://piquelife.com/hsr for 10% off ⸻ Hot Smart Rich: Your Business & Culture Gossip Instagram: / hotsmartrich Tiktok: / hotsmartrich Maggie Sellers Reum: Instagram: / maggiesellersreum Tiktok: / maggiesellersreum LinkedIn: / sellersmaggie Locker: https://www.wantlocker.com/users/magg... ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesel...
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