Consumer Goods Keynote | How AI & Data Lead To Next-Level Sales | Dreamforce 2024

In this keynote, Salesforce showcases its powerful innovations for the consumer goods industry, demonstrating how data, AI, and CRM technology transform the way consumer goods companies operate and grow. Devin Kunysz, Senior Director and Industry Advisor at Salesforce, highlights the challenges executives face in today’s market—from shifting consumer buying behaviors and economic pressures to internal issues like data silos, disconnected systems, and underperforming AI projects. Salesforce’s Consumer Goods Cloud, designed as a purpose-driven industry platform, integrates customer data, retail data, and third-party insights into a unified system that drives profitable growth and smarter decision-making. Rob Garf, VP and GM for Retail and Consumer Goods, expands on this vision by showing how Salesforce enables an integrated planning and execution loop, where AI-driven insights optimize trade promotions, inventory management, and retail execution at the store shelf. Live product demonstrations reveal how trade promotion management (TPM), predictive analytics, and real-time retail execution tools improve efficiency, save time, and enable hyper-personalization at scale. With Salesforce Data Cloud, Einstein AI, and Agentforce powering consumer goods workflows, companies unify data, close the loop between planning and execution, and deliver seamless omnichannel customer experiences. From predictive pricing and personalized promotions to AI-powered retail execution, Salesforce positions Consumer Goods Cloud as the most comprehensive consumer goods CRM and AI solution to drive profitable growth and operational efficiency in today’s competitive market. Learn more about Consumer Goods: https://www.salesforce.com/consumer-g... For the full Dreamforce 2024 Digital Experience, Visit Salesforce+: https://www.salesforce.com/plus #Salesforce #Dreamforce #SalesforceAI Subscribe to Salesforce’s YouTube Channel: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: https://www.salesforce.com Facebook:   / salesforce   Twitter:   / salesforce   Instagram:   / salesforce   LinkedIn:   / salesforce   About Salesforce: Salesforce is the #1 AI CRM, helping companies connect with customers in a whole new way. Our product portfolio, Einstein 1, brings #1 CRM apps together with trusted AI and data on one integrated platform so companies can grow relationships, productivity, and their bottom line – all at the same time in our new era of artificial intelligence. Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality and sustainability, Salesforce is more than a business — we’re a platform for change.