How to solve for brand visibility using people-first media
Most companies say they want brand visibility. What they actually want is more impressions. Those aren't the same thing. Rachel Elsts Downey, CEO and Founder of Share Your Genius, and Mark Kilens, VP of Marketing at EasyLlama, get into the stuff most brands skip: why thought leadership programs quietly die, what a real media plan actually looks like, and how people-first content becomes a distribution strategy, not just a content play. If you've ever launched an executive content program and watched it fade, this one's for you.
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