Why Air Jordans Are So Expensive

Check out APTHCRY Socks! Use Code "SETH" for $10 OFF Your first purchase! https://tinyurl.com/2facd4sj Have you ever wondered why Air Jordans cost $200? Is it really because they're expensive to make, or is there more to the story? In this video, I dive deep into the business behind Nike, Jordan Brand, and the sneaker industry to uncover exactly where your money goes when you buy a pair of Air Jordans. From manufacturing costs and overseas factories to wholesale pricing, retailer margins, Michael Jordan's royalty deal, Nike's profit margins, marketing budgets, and the history that turned Jordan Brand into a billion-dollar empire, we're breaking down every dollar of a $200 sneaker. We'll answer questions like: How much does it actually cost to make an Air Jordan? How much profit does Nike make on a pair of Jordans? How much does Michael Jordan earn from every sale? Why are Jordans so expensive? Why have Jordan prices increased from $65 in 1985 to nearly $200 today? Is a $200 retail price actually justified? If you're a sneakerhead, Jordan collector, Nike fan, or just curious about how one of the world's biggest brands operates, this is one documentary you won't want to miss. Check out the podcast! @theshoesoffpodcast Check out my Tech Channel: @techfowler This video contains affiliate links. If you buy through them, I may earn a small commission. Thanks for supporting the channel! Collect this community badge and join my Kor Community! https://claim.korcrew.com/416a4vM Follow me IG -   / realsethfowler   TikTok -   / realsethfowler   Twitter -   / realsethfowler   Facebook -   / realsethfowler   Check out my Editor's Channel!    / @tavlogs_   Want to send me something? Seth Fowler 141-I Rte 130 S, 383 Cinnaminson, NJ 08077 #SethFowler #sneakerreleases2026 #sneaker