EP2: EP02: The Untold Side of Influencer Marketing ft. Irish Gutierrez & Alexan Javier

The most important people in influencer marketing are often the ones you never see. Behind every successful campaign is a team managing creators, brands, timelines, and countless moving parts. In this episode, Irish Gutierrez (Vice President of BuzzOne Philippines) and Alexan Javier (Head of Operations for BuzzOne Philippines) take us behind the scenes of the influencer marketing industry. From the early days of Instagram photo posts to today's world of short-form videos, cross-posting, and multi-platform campaigns, they share how the industry has evolved and what it takes to succeed in it. Whether you're a marketer, a brand, or an aspiring content creator, this episode offers a rare insider look at how campaigns really work, what brands look for in creators, common mistakes to avoid, and practical advice for anyone looking to start their creator journey.