Truth Behind the Sigma Hearing Aid Brand (or is it Signia?)

You heard that right — Sigma Hearing Aids… or should we say, Signia? In this video, Dr. Cliff Olson, Audiologist and founder of Applied Hearing Solutions, breaks down the hilarious but totally relatable confusion around the Signia name — and more importantly, he uncovers the fascinating backstory of how Siemens Hearing Aids evolved into Signia, now one of the world’s top hearing aid brands. You'll learn: Why people still call them “Sigma” (and why we don’t blame them 😅) How Siemens became Sivantos, then merged with Widex to form WS Audiology The cutting-edge tech Signia offers today, including dual processing and multi-streaming features Whether you're a hearing care professional or someone exploring hearing aids, this channel gives you straight talk, no gimmicks, and just the right dose of humor to make hearing health less confusing and more empowering. 👉 Subscribe for weekly expert insights that actually make sense — even if the names don’t.