WPVI 6 Sign-Off, November 21, 1985 (Perspective Open, PSA's)
Here is a WPVI (Philadelphia's channel 6) sign-off, with some of the public affairs show that long preceded it, Perspective. It was recorded at the end of the Wednesday broadcast day, which makes it from the morning of Thursday, November 21st, 1985, one week before Thanksgiving. There are other WPVI sign-offs on this channel, differentiated only by the footage leading to the final piece of film. The video begins with an earlier tease for Perspective, with announcer Paul Norton telling viewers that the topic of the upcoming show was "The impact of imports." That's followed by the station ID which led into Perspective's intro with host Linda Munich. After the opening montage, Munich introduces the guests, both from the Mid-Atlantic Trade Adjustment Assistance Center: Acting Director Robert Craig and Marketing Manager Linda Moonblatt. A locally-produced United Way public service announcement was in the first break, with a disabled boy taking on the challenge of the Philadelphia Museum of Art's seventy-two steps (also known of the "Rocky Steps"). A PSA for the National Alliance of Business is next, touting the Job Training Partnership Act. LeRoy Zimmerman, the first elected Attorney General of Pennsylvania, is seen for the Bureau of Consumer Protection (in the middle of his two terms, 1981-'89). The show returns. Lee Iacocca appears for the American Diabetes Association, on behalf of his late wife, Mary. A "Get to Know Us!" Philadelphia tourism spot is next, featuring Patti LaBelle (singing the theme), Bill Cosby (pulling on a Temple University sweatshirt--they may want that back), and Philadelphia Orchestra Music Director Riccardo Muti, who took over after Eugene Ormandy's 44-year reign. America's oldest theater, the Walnut Street Theatre Company, promotes its 1985-86 season with "Bill," whose playful antics are offset by his creepily piercing eyes. Perspective returns. An Epilepsy Foundation (of Philadelphia) PSA follows, and then Larry Hagman (J.R. Ewing of Dallas) and his mother Mary Martin (Broadway's original Peter Pan) appear on behalf of the American Cancer Society. That very day (11/21/85) was the "Great American Smokeout," which Martin apparently saw as one of her son's greatest achievements. (Didn't she realize he directed "Beware! The Blob"?) Perspective ends and the sign-off begins, again voiced by Paul Norton. This film was produced in 1971, after Capital Cities Communications bought the station and changed the call letters (from WFIL). Over "America the Beautful" and city scenes, Norton sings the praises of the first capital of the United States and also of the station, which was affiliated with ABC, and a member of the National Association of Broadcasters (displaying its Television Code Seal of Good Practice). "And now, from the staff of WPVI-TV, a very pleasant good morning!" No rights held or implied. (If you'd like this video removed for copyright reasons, please contact me rather than notifying YouTube, I will gladly take it down from this channel.) This is on compilation 53 at oldtvads.blogspot.com...

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