How to Create (and Use) a Supplemental Source in Google Merchant Center Next

In this step by step walkthrough video, Kirk shows you how to create a supplemental source in Google Merchant Center Next with Google Sheets, and gives a number of tips on when and how to use Google Merchant Center supplemental feeds. Learn more about Kirk and ZATO here: https://zatomarketing.com/ as well as their SMB Google Ads Program (for budgets under $10K/month) here: https://zatomarketing.com/google-ads-... Connect with Kirk on LinkedIn:   / ppckirk   and Twitter/X:   / ppckirk   #merchantcenter #googlemerchantcenter #merchantcenternext #googlemerchantcenternext #googleads #adwords #googleshopping #PPC #PaidSearch #ecommerce #ecommercebusiness #ecommercetips #shopify #pmax #performancemax #productratings #ecommerce 0:00 Introduction 0:25 How to Enable Supplemental Sources & Attribute Rules in your GMC Next Account 1:10 Brief Overview of Data Sources in Google Merchant Center Next 2:15 When to use a Supplemental Source in Merchant Center Next 5:05 What Data to include in your Supplemental Source? 5:40 Step by Step Walkthrough: How to Add a Supplemental Source 7:41 Create a supplemental source with Google Sheets 11:40 When to use Attribute Rules or Feed Rules instead of a Supplemental Source 13:09 Using a supplemental source for Custom Labels 15:00 Using a supplemental source for Promotion IDs 16:20 Pushing the Supplemental Data Source live 19:25 How to Disconnect a Supplemental Source from a Primary Data Source 21:26 In Conclusion