S4E18 | Water is the new Oil: How a Commodity market can save the planet

What if the reason we haven't solved the water crisis isn't a lack of technology — but a lack of the right market? 💧 Michael Ulwelling, CEO and co-founder of Kreneon, brings a perspective that reframes everything: water is underpriced, undertraded, and therefore underfunded. His solution isn't another NGO campaign or government mandate — it's a commodity market. One that can direct the same capital forces that built energy infrastructure toward the infrastructure water desperately needs. This isn't just an environmental story. It's a market design story — and one of the most ambitious bets on the planet's future we've heard on this show. 🎧 Watch and listen to the full episode on all platforms. Subscribe for more meaningful conversations in 2026:    / @darwoftcompany   #Darwoft #StartupAdvice #Entrepreneurship #Innovation #TechLeaders #BusinessGrowth