Building a Profitable DTC Meat Business | Edwards Family Farm

Stacie Edwards went from six backyard chickens to a first-generation farm raising 1,000 pasture-raised meat birds, grass-fed beef, and forest-raised pork a year, selling out of $45/lb T-bones while competitors at the same market charge less. In this LocalLine workshop, Stacie (Edwards Family Farms, McDowell County, NC) sits down with Kyle from LocalLine to break down exactly how she did it: identifying her real ideal customer, building a $125/month farm membership, and deliberately training her customers to order online. Built for ranchers, meat producers, and direct-to-consumer farmers using LocalLine who want to build recurring revenue, sell out of premium cuts, and stop depending on farmers market foot traffic. In this workshop, Kyle and Stacie cover: How studying her most consistent buyers revealed Stacie's real ideal customer and changed her marketing Merchandising 200 meat products with convenience-first cuts, seasonal categories, and a recipe book lead magnet Inside the $125/month Herd Farm Membership: rolling store credit, a 5% discount via a private LocalLine price list, and perks that drive retention Pricing a membership discount without losing money The LocalLine + Square inventory sync that keeps market sales and the online store in lockstep Training customers to order online with strategic friction at the farmers market Why interviewing your best customers once a year is a farm's highest-leverage marketing research Stacie Edwards is a first-generation farmer at Edwards Family Farms in McDowell County, North Carolina, raising grass-fed beef, forest-raised pork, pasture-raised chicken, and farm eggs, all raised regeneratively. Kyle is on the LocalLine team and has worked with thousands of farms over five years. 🕐 CHAPTERS 0:00 Introduction and welcome 2:27 The Edwards Family Farms story: from six backyard chickens to a full livestock operation, and finding the real ideal customer 7:11 Merchandising 200 products: convenient cuts, seasonal categories, and the recipe book lead magnet 15:36 The Herd Farm Membership: $125/month store credit, member-only pricing, and perks that drive retention 29:18 Membership Q&A: invite-only pricing and how to discount without losing money 31:36 Website setup and connecting your storefront 35:15 Farmers markets: Square + LocalLine inventory sync 39:16 Training customers to order online (and the new on-farm store) 43:10 Managing meat inventory across price lists, members, and sales channels 47:31 Stacie's advice: study your best customers and ask them everything 51:18 Audience Q&A: custom storefront domains, herd sizes, AI at LocalLine, coolers at market, chicken coops, and farm pricing coaching 📚 Resources: LocalLine Workshops: https://www.localline.co/workshop LocalLine: https://www.localline.co Edwards Family Farms on Instagram:   / edwardsfamilyfarmsnc   #LocalLine #FarmMarketing #FarmBusiness #GrassFedBeef #PasturedPork #MeatFarmer #FarmEcommerce #DirectToConsumer #LocalFood #FarmStore