Do atendimento ao cuidado: quando o balcão se transforma em confiança

In this episode of "De Farma pra Farma," the CRF-PR podcast, the conversation is a direct invitation to reflect on the pharmacist's role in patient care and their professional positioning. We had the honor of hosting pharmacist Dr. Jaime Bernini, creator of the "Destrava Balcão" (Unlock the Counter) method, which has inspired professionals throughout the country to rethink their role in pharmacies, especially in direct contact with patients. Throughout the episode, essential topics such as clinical care, active listening, professional ethics, leadership at the counter, and the importance of knowledge as a competitive advantage are addressed. The conversation also highlights how small changes in attitude can transform care and strengthen trust between pharmacist and patient. Practical, thought-provoking, and necessary content for those who wish to evolve in their profession and practice Pharmacy with more purpose, responsibility, and impact on people's lives. ▶️ Press play and listen to another episode of "De Farma pra Farma."