Why Luxury Brands Burn Their Own Products
I explore the hidden, destructive business model of the luxury industry and explain why brands go to such extreme lengths to maintain their aura of exclusivity. CHAPTERS 0:00 - The Secret Shredder 3:30 - The Economics of Scarcity 6:00 - The Grey Market Cancer 9:15 - The Hermès Exception 11:20 - The Burberry Scandal 14:45 - The Logic of Waste 17:30 - The Hong Kong Trial 20:45 - Regulatory Turning Point 23:45 - The Rolex Pivot 29:15 - The Illusion Fades
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