Highland Park Rebrand - KNEEJERK REACTION

I wanted to put together my instant reaction to this Highland Park Rebrand 2024 and give my take to get the conversation flowing. Are you a fan of the new Highland Park Rebrand? Let me know in the comments. So Highland Park have been teasing and announced their rebrand today after a few folks have seen them already on shelves and reddit and it certainly was not what I was expecting! Now please note, while design and branding is my career and I have been working in this industry for nearly 15 years now, I am not an expert and this is only my opinion from only seeing the marketing materials. Thanks to my channel members, I am going to be randomly selecting different supporters for a shout out in each video! Do let me know if you don't want to be included. The Bottle Slap Club Rob Halford Jimmy Jazz Whisky N Wine Trails Aqvavitae DameJudiHench Whisky Liberation Front Daniel Williams Cezary The FLY Mucha Kiwigor Tim Hoekstra Alan McLoughlin WhiskyWithMolly Baris peathead ImChrisTaylor Johny H Graeme Brown Barry Cullen Seumas Grey Ryan Mc Cleave MultiCasking | Whiskey & Slushies Jolly Rover Is that a beer in your pocket Alan Smith Scott Mathieson Tobias Ø Robert Brotherton David Owen Noteworthy Whisky hells widd graham aitken Stephen Marsh TorgeirN TheGingerGenius Tim Powles The Whisky Enthusiast Bekky H squirrel_BVC Desie Vlieland Rick Johnson YouMoeJoe Shaun Holtgrave Ebbhead Charlie Holmes Andy Cross Rob Smith Isiah Tony Nelson PensbyLad Mike Smith A massive thank you! Highland Park Rebrand - KNEEJERK REACTION 00:00 Backlash of Rebrands 00:52 Why we "Never" like Rebrands 03:24 Positive Design Changes 04:10 Highland Park Latest Rebrand #designreview #jeffwhisky #whiskytube #highlandpark