How Do Creatives Stand Out in 2026? - Katy Cowan

Katy Cowan is the founder of Creative Boom, one of the most respected publications in the creative industry. In this interview, we talk about what it takes to stand out as an illustrator in 2026, why knowing yourself matters more than ever, the importance of marketing, and why Katy remains optimistic about the future of creativity despite all the challenges facing the industry. Will Katy reveal who her absolute favourite illustrator is...? We'll find out. 😉 https://www.creativeboom.com/   / creativeboom   ‪@creativeboomofficial‬ Thanks to https://www.materialsource.co.uk/ for letting us film. #illustration #creativeboom #creativecareers ================================ What i'm working on: Illustrators.com Read my book: The Illustrator’s Guide → https://geni.us/Illustrators-guide ================================ 00:00 Introduction to Katy Cowan 02:42 From journalism to Creative Boom 06:33 Illustrators, industry challenges & being optimistic 13:00 Illustration's golden era & marketing for brands 22:25 Showing up online and knowing yourself 34:15 What does it take to be successful? 39:46 Quick-fire questions