잘나가던 롯데는 왜 추락했나… 아무도 말 안 한 롯데 위기의 진짜 이유 3가지

Assets of 115 trillion won. Ranked 5th in the business world. Lotte, which started with a single piece of chewing gum and has grown into an empire representing South Korea. However, one day in 2024, a shocking text message spread through the stock market. “Lotte could collapse.” What on earth happened to the mighty Lotte? #Lotte #LotteGroup #ShinDongBin #BusinessRanking #LotteChemical #LotteWorldTower #ConglomerateCrisis #EconomicStory #Petrochemical #HanwhaGroup #ShinKyukHo #LotteShopping #CorporateAnalysis #Chaebol #EconomicNews List of Reference Sources for Writing the Manuscript The Bell "[Check on Lotte Group's Financial Improvement] One Year After Liquidity Crisis Rumors, Structural Improvement is ‘In Progress’" (December 2025) The Economist "Shin Dong-bin's Lotte Still Undergoing Restructuring… Business Ranking Falls" (2026) Maeil Business Newspaper "Lotte Reclaims 5th Place in Business… "It Was Thanks to 'Makeup'" FETV "[2026 Business Rankings] Lotte Drops Rank Due to Sale of Non-Core Businesses" CEO Score Daily "Lotte Pushed to 6th Place in Business World... 'Double Burden' of Chemical Slump and Failed Rental Sale" (May 2026) Lotte Chemical Official Press Release "2024 Earnings Announcement — Revenue 20.4304 Trillion Won, Operating Loss 894.8 Billion Won" (lottechem.com) Yonhap Infomax "Lotte Chemical, Predicted to Post '4 Consecutive Years of Deficits'... Intensive Restructuring Underway" JoongAng Ilbo "Lotte, Suffering from 6 Months of THAAD Retaliation, 'Selling and Withdrawing from 112 Lotte Mart Stores in China'" Sisa Journal e "Lotte Shopping, Predicted Since THAAD, Its Carefully Built Tower in China Collapses" CEO Score Daily "Lotte On, Swamp of Deficits for 6 Years Since Launch..." "Lotte's E-commerce Strategy Still Under Test" (March 2026) Hankyung Magazine "Shinsegae and Lotte, E-commerce in a Quagmire" Yonhap News "Lotte Achieves '30-Year Dream'... 123-Story World Tower Completed" (2017) Yonhap News "Shin Dong-bin Released on Suspended Sentence in Second Trial... 'Passively Responded to Park Geun-hye's Bribery Demands'" (October 2018) Business Post "[Who Is?] Shin Yu-yeol, CEO of Lotte Biologics" (November 2025) Hankyoreh 21 "History Before and After the 'Lotte Empire' Brothers' Dispute" YTN "'11th Year' Shin Dong-joo's Attack on Lotte's Management Rights, Vice President Shin Yu-yeol's Sole Succession" (July 2025)