Personal Branding with Intention Webinar for Students & New Communicator s

"Young people are using ChatGPT to write their applications; HR is using AI to read them; no one is getting hired." — Annie Lowrey, The Atlantic (September 2025) → https://www.theatlantic.com/ideas/arc... With economic uncertainty and an increasingly competitive job market, this is the reality many recent graduates and early communicators face. How can we break through the noise? How can we make our applications stand out? Personal branding and networking have always been essential to the job search journey — but now, they may be the only way. In this session, Fractional Recruiter and Career Coach Kelsea Gibson — with over 15 years of experience in recruitment and talent strategy — shares actionable strategies and relatable examples for early-career communicators navigating a complex job landscape, followed by a fireside chat with Wahiba Chair, Director of Students & New Communicators at IABC/BC. The discussion covers: 1. How to re-think your personal brand in the age of AI 2. LinkedIn positioning: crafting a profile that communicates value and stands out to recruiters and hiring managers 3. Outreach strategies for LinkedIn and beyond, including how and when to ask for informational interviews To learn more about IABC/BC and opportunities for students and new communicators, visit https://iabc.bc.ca/student-membership/ or email [email protected] Connect with Kelsea Gibson (Pivot Point):   / kelseagibson   Connect with Wahiba Chair (IABC/BC):   / wahibachair