Meet The MAMILs (Middle-Aged Men In Lycra) | The Next Wave | Full Episode

Meet the Middle Aged Men in Lycra - trendy avid cyclists with money to spend. Find out what makes them tick and how retailers and brands are meeting their premium lifestyle aspirations. The Next Wave Playlist    • The Next Wave | Full Episodes   ========== About The Next Wave: Millennial Parents. Middle-Aged Men in Lycra. Eco-consumers. New demographic groups with a rising spending power. Brands are stepping up their game in addressing their consumer needs ========== #CNAInsider #CNAInsiderLifestyle #SingaporeCycling For more, SUBSCRIBE to CNA INSIDER!    / cnainsider   Follow CNA INSIDER on: Instagram:   / cnainsider   Facebook:   / cnainsider   Website: https://cna.asia/cnainsider