Preserving Western Heritage & Culture Across Generations & The Growing Influence of Bosque Ranch

A Moment of Xen's "Bosque Ranch Live Speaker Series" ‪@iHeartRadio‬ ‪@XenSams‬ ‪@bosqueranchheadquarters7955‬ ‪@americanhatcompany6418‬ Two powerful women behind American Hat Company, Mercedes Maddox Bloomer and her mother Susan Maddox, explore how generations of family leadership have preserved one of America’s most iconic western brands while helping redefine modern luxury through craftsmanship, heritage, Yellowstone, rodeo culture, and the growing influence of Bosque Ranch Live. Susan Maddox is the sole owner of American Hat Company and the founder and sole owner of The Best Hat Store. Her enduring legacy reflects a lifetime devoted to the Western lifestyle, entrepreneurship, and inspiring countless individuals to embrace the ethos of +x Positive Times, her late husband’s cattle brand. And Mercedes Maddox Bloomer, daughter of Susan and Keith Maddox, joined the family businesses in 2020. With her background in Accounting and Finance, she oversees Accounting and Operations at both entities working side-by-side with her mother, Susan.