A relação das irmãs Rilda e Ruth Rocha

Brazilian writer Ruth Rocha is the honoree of the "73rd Itaú Cultural Occupation," which presents the public with a journey through her literary production and creative universe. Bringing together books, manuscripts, characters, and other records, the exhibition highlights her writing, marked by listening to her childhood, encouraging different generations to build an affective and critical relationship with reading. In this video, Ruth and her sister Rilda reminisce about their childhood and the family environment that sparked their love of reading. They share memories about discovering libraries and the habit of reading together every day: a partnership that spans decades and remains alive. In the encounter, Rilda reads the classic book "Marcelo, marmelo, martelo" to Ruth, celebrating the connection that unites life and work. "Ruth Rocha Occupation": open to the public from May 9 to August 2, 2026, with free admission and open to all audiences. Learn more about the exhibition and access exclusive content at itaucultural.org.br/ocupacao. Subscribe to our channel: bit.ly/Inscreva-seIC. #RuthRocha #ChildrensLiterature #ICOccupation #ItaúCultural ITAÚ FOUNDATION Chairman of the Board of Trustees: Alfredo Setubal President of the Foundation: Eduardo Saron Institutional and Strategic Communication Executive Management: Ana de Fátima Sousa Coordination: Alan Albuquerque, Renato Corch and Simoni Barbiellini Institutional Communication: William Nunes Photo Editing: André Seiti, Letícia Vieira Social Media: Jullyanna Salles and Maria Eduarda Alves da Silva (intern) ITAÚ CULTURAL Superintendence: Jader Rosa Creation and Platforms Management: André Furtado Creative Coordination: Carla Chagas Production Coordination: Kety Fernandes Nassar Audiovisual Production: Júlia Sottili and Julya Lopes da Silva Santos (Intern) Audiovisual supervision: Karina Fogaça Storytelling and interviews: Duanne Ribeiro and Heloísa Iaconis Graphic design and visual communication: Yoshiharu Arakaki Audio recording: Raquel Vieira (outsourced) Image capture: Algazarra Audiovisual (outsourced) and Karina Fogaça Audio editing and finalization: Ana Paula Fiorotto Image editing: Algazarra Audiovisual (outsourced) Art conception and prop production: Júlia Sottili Props: Jessica Gois (outsourced), Júlia Sottili and Marcel Boaretto (outsourced) Motion design: Heb Freitas (outsourced) Transcription, revision and synchronization of subtitles: Little Brown Mouse (outsourced) Sign language interpretation: Ponte Acessibilidade (outsourced) Soundtrack: In the Neighborhood, by Ziv Moran (artistlist) Curatorial and Artistic Programming Management: Galiana Brasil Curatorial Coordination: Carlos Gomes Research and Executive Production: Letícia Santos, Roberta Roque, and Sidney Almeida Artistic Programming Coordination: Natalia Souza Infrastructure and Production Management: Gilberto Labor Event Production Coordination: Januario Santis Production: Eduardo Maffeis IC is part of the Itaú Foundation. Learn more at fundacaoitau.org.br.