Penn State Fans Should Pay Attention to This Big 12 Sponsorship Deal!

Penn State football could soon face a decision that once sounded unthinkable: whether to place a corporate sponsor on its iconic uniform. The Big 12’s new Monster Energy partnership has created a major debate over jersey patches, conference-wide sponsorship agreements and how much individual college football brands are actually worth. Zach Seyko and Jacob Goins discuss what the Big 12 received from its Monster Energy deal, why Penn State and the Big Ten should be careful about sharing sponsorship revenue equally, and whether Penn State should negotiate its own jersey-patch agreement. They also examine the NCAA’s letter of inquiry to Cincinnati regarding former Indiana, Cincinnati and Texas Tech quarterback Brendan Sorsby, whether Indiana could eventually be contacted, and how schools should protect athletes from gambling addiction. The conversation matters because college football programs are searching for new revenue while attempting to preserve their traditions. Penn State possesses one of the sport’s most recognizable uniforms, which creates both a major commercial opportunity and a difficult question for fans: how much money would make changing that uniform worthwhile? Would you accept a sponsor patch on Penn State’s jersey if the agreement gave the Nittany Lions a meaningful financial advantage? Leave your answer below and subscribe for daily Penn State football coverage. Photo credit: IMAGN IMAGES via Reuters Connect Become an every-dayer! Subscribe to Locked On Nittany Lions on YouTube:    / @lockedonnittanylions   Everydayer Club If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everyday... Support Us By Supporting Our Sponsors! Odoo Great organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon. Indeed Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast FanDuel Today's episode is brought to you by FanDuel. From the opening whistle to the final kick, Let There Be Goals on FanDuel. Visit https://FANDUEL.COM to get started now. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LONittanyLions... Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Follow the show on X! https://x.com/LockedOnNittany https://x.com/zach_seyko #lockedonnittanylions #pennstate #nittanylions #pennstatefootball #collegefootball #bigtenfootball #ncaafootball #lockedon #weare #football #PennStateFootball #PennState #CollegeFootball #BigTenFootball #Big12Football 0:00 Intro 1:54 Should Penn State Sell Its Own Jersey Patch? 4:59 Why Penn State and Rutgers Are Not Equal Sponsor Assets 6:13 Did the Big 12 Undervalue Its Brand? 7:45 Tradition vs. the College Football Revenue Arms Race 9:13 Brendan Sorsby and Cincinnati’s NCAA Inquiry 10:55 What the NCAA Wants From Cincinnati 12:52 Why Did the Sorsby Inquiry Take So Long? 13:16 Could Indiana Be Contacted Next? 15:30 What Could an Investigation Mean for Cincinnati? 16:44 Will the Sorsby Case Matter Long-Term? 17:48 How Schools Must Protect Athletes From Gambling 19:33 What Happens Next for Cincinnati and Indiana?