College Athletics Just Made a Deal With the Devil

🏆 31 years inside college athletics. Now I help families win the recruiting game. 1 on 1 Coaching https://www.keithmondillo.com/book-la... 🌐 Find your recruiting stage and get the right resources for your family at https://www.keithmondillo.com/ 🏀 FREE Recruiting Jumpstart Guide — 4 documents in 1 Start here if you're unsure where to begin in the recruiting process: 👉 https://www.keithmondillo.com/College... 📩 The College Coach Communication System Learn how to contact coaches, what to say, and how to get responses: 👉 https://www.keithmondillo.com/college... Utah Hires Private Equity—Jobs Cut Before the Deal Is Final (A Warning for College Sports) Keith Mondillo, a former NCAA athletics director and coach, explains why the University of Utah’s unprecedented private equity partnership with New York-based Otro Capital is a warning for every college athletic department. He cites Utah’s FY2024 numbers $126.8M in spending vs. $109.8M in revenue (a $17M deficit) and notes only football ($26.8M profit) and men’s basketball ($2.6M) made money while 17 other programs lost $21.2M. He outlines the creation of Crimson Brand Partners to control commercial revenues, the projected $500M+ infusion, and Otro’s 5–7 year exit timeline, linking the move to rising costs from the House v. NCAA settlement, NIL, and revenue sharing. He details May 29, 2026 job eliminations tied to transitioning units into CBP, warns of private equity cost-cutting, and promotes his free recruiting resources and limited coaching slots. 00:00 Utah Layoff Shock 01:02 Free Recruiting Pack 01:50 Who I Am 03:20 Utah Budget Deficit 04:18 Private Equity Deal 07:18 Revenue Sharing Pressure 08:56 Jobs Cut Before Close 11:44 Why Private Equity Cuts 13:03 What Comes Next 13:55 My Take On The Model 15:49 What Families Should Do 16:57 Final Thoughts #privateequity #collegeathletics #athleticscholarships #ncaabasketball