Создавать бренд одежды поздно? Почему модные бренды теряют деньги и закрываются

Is it too late to create a clothing brand today? Why, with so many new brands, are strong ones rarely emerging, and many clothing brands are closing faster than the market even recognizes them? And is it true that launching a clothing brand is easy now, but surviving in the fashion business is becoming increasingly difficult? In this episode, together with Olesya Chugunova, founder of a clothing brand, we explore how the fashion business really works today: why marketing has become a key factor in brand survival, how the role of marketplaces has changed, and what mistakes lead to the closure of clothing brands. We discuss why the market is oversaturated, how competition and rising costs are impacting the fashion business, and what is more important today: product, attention, or strategy. ►Exclusive interview content, advice for aspiring entrepreneurs, instructions, discussion of guests and questions for future interviews on the Telegram channel: https://t.me/lena_lishilenko ►Get to know Olesya Chugunova and her brand better: • Website: www.olesachugunova.ru • Olesya on Instagram*:   / olesachugunova_live   ►Behind the scenes can be found on other social media: • VK: https://vkvideo.ru/@lenalishilenko • RUTUBE: https://rutube.ru/channel/11631829/ • Dzen: https://dzen.ru/id/6978cad45022ec31d7... ►TIMESTAMPS: 00:00 Don't launch your own clothing brand until you watch this video 01:41 Why Fashion brands are closing en masse: competition, taxes, and new market rules 02:50 How the economics of marketplaces has changed and why it's become harder to make money on them 03:40 Why are offline stores closing 04:20 Is it impossible to create a successful clothing brand today? 05:25 What really makes a brand successful: product, strategy, or marketing 07:25 Why marketing is half the battle and the hardest part of business 08:43 The most expensive mistake when launching a brand: OLESA CHUGUNOVA's experience 10:05 How much money does it take for a brand to have a chance—and what does it depend on? 11:26 How many brands survive to profitability and how long does it take? 12:45 What would Olesya Chugunova do if she were launching a clothing brand in 2026? 14:50 Are marketplaces a springboard or a meat grinder for new brands? 6:10 PM Is it worth entering marketplaces today? 8:33 PM When does a brand really need marketplaces—and when it doesn't 9:20 PM Pre-order as the safest launch strategy 11:40 PM How did the OLESA CHUGUNOVA brand grow and become #1 in shirts on marketplaces? 25:14 PM Why old strategies no longer work in fashion today 25:50 PM What's more important for growth: product, marketing, or business model 26:50 PM Can a well-known brand operate at a loss and close? 27:38 PM What aspiring entrepreneurs don't consider when launching a clothing brand: system, economics, and management 28:00 PM GIVEAWAY #BEHIND THE SCENES #LenaLishilenko #OlesaChugunova #ОлесяЧугунова