S01 E30 - John Stokes and Eat The Kiwi - July 11 2026

Navigating Pacific Food Supply Chains with John Stokes Discover how John Stokes leverages his extensive experience in food distribution from New Zealand to the Pacific, creating sustainable and profitable regional supply chains. This episode delves into the intricacies of exporting Pacific-grown produce, overcoming logistical hurdles, and building local markets.*Main Topics:* The evolution of food distribution and supply chain models in the Pacific Opportunities and challenges in exporting premium Pacific produce Strategies for leveraging local growers to add value and reduce reliance on imports The importance of research, relationships, and understanding local market dynamics Future opportunities in regional exports, including premium products and niche markets In this episode: We celebrate Dave’s birthday along with the Matariki celebration John Stokes shares his journey from the Auckland restaurant scene to founding "Eat the Kiwi" and expanding into Pacific markets Insights on establishing supply chains for high-end products tailored for super yachts and resorts The significance of local sourcing and supporting regional growers Overcoming freight and logistical challenges faced when exporting to New Zealand and beyond Opportunities for small premium food businesses to tap into Pacific markets The potential for Pacific producers to export back into New Zealand and Australia Timestamps:  00:00 - Introduction to John's background and Pacific food logistics 02:18 - John's transition from Auckland restaurants to Pacific markets 04:00 - Building relationships with Pacific growers and traders 07:15 - Establishing supply chains for super yachts and resorts in Vanuatu and Samoa 09:32 - Evolution of the supply model from New Zealand to local sourcing 11:45 - Overcoming export challenges and freight logistics 13:38 - The importance of market research and local partnerships 16:00 - Shifts in demand for higher quality food in Pacific resorts 17:55 - Opportunities for small businesses in Pacific markets 20:09 - Common mistakes in Pacific market entry and how to avoid them 31:16 - Export of Pacific produce (like limes) back to New Zealand 34:44 - Supporting local producers through branding and storytelling 37:42 - Future exploration and regional market potential 40:45 - Key advice for businesses entering the Pacific region 41:30 - Challenges and lessons learned from Pacific trading ventures 43:09 - Closing remarks and vision for the future of Pacific food trade Resources & Links: https://www.eatthekiwi.com/ https://dynamicvanuatu.com/ https://www.heilalavanilla.co.nz/ https://www.whittakers.co.nz https://www.markwellfoods.co.nz/ https://dsrupt.com/