5 Week Card Sellout Strategy: Repeat Advertisers, Facebook Ads & Print Broker Wins

Big progress update! My April card is almost sold out (5,000 pieces to Pinecrest) plus lessons learned from Facebook ads, AI ad design breakthroughs, print brokering wins, and tool updates. April Card Status - Nearly Full! 5,000 piece mailing to Pinecrest (multi-million dollar homes) Only 2-3 medium spots remaining Majority chose LARGE spots (people gravitate toward bigger ads) 5 weeks from start to nearly sold out Repeat Advertisers Coming Back: ✓ Pavers company (still owes 10K mailing from barter) ✓ Insurance adjuster (never left since day 1) ✓ Fish farm (family business) ✓ Mortgage broker ✓ Painter ✓ Plus new BNI connections (home/mold inspector) Why 5K Instead of 2,500 or 10K: Originally pitched multiple options: 2,500 pieces: $175+ per spot 5,000 pieces: Mid-tier pricing 10,000 pieces: Higher investment Showed prospects 4 different 2,500-piece zones Everyone wanted the TWO Pinecrest zones Shifted entire strategy to one 5K Pinecrest mailing Benefits of 5K sweet spot: Easier to fill than 10K Higher perceived value than 2,500 Faster payment collection Less payment delays and issues Facebook Ad Results - Critical Lessons: Test 1: Video Ad ($49 total, $7/day for 7 days) Result: 1 advertiser sold DAY ONE Plus multiple conversations (went nowhere) Overall: Decent ROI Test 2: Static Image Ad ($49 total, $7/day) Result: ZERO responses, ZERO engagement Complete flop KEY LESSON: Video ads outperform static posts 10-20x Why video works better: Organic reach is higher (hundreds vs 12-15 views) Builds trust through face-to-camera connection Proves you're real and accountable Algorithm favors video content heavily Social Media Strategy Insights: Connected Instagram to Marblelism (AI posting automation) Static AI posts: 12-15 views (200+ followers) Video reels/stories: HUNDREDS of views Recommendation: Do video or don't bother Reels and Stories get exponentially more reach Being on camera builds relationship before first call Prospects feel like they "know" you already AI Ad Design Breakthrough: New process using Galaxy.AI subscription: 1. Upload client logo + work samples 2. Prompt: "Make beautiful ad for [business type] with [offer]" 3. Get 4 design options instantly 4. Send to client for feedback 5. Finalize in Canva with perfect spacing Google Gemini Image Gen v2 (Nano Banana Pro): Perfect text rendering (no jumbled letters!) Accurate logos every time Used successfully for 3 ads this month Examples created: Roofing company ($1000 off new roof offer) Blinds company (concept from AI, refined in Canva) Multiple others with perfect text and branding Canva Enhancement Trick: Upload AI-generated image → Use "Magic Grab" → Extract all text → Change fonts/spacing/positioning → Customize to exact dimensions New Tool Coming: 9x12Ads.net Instant AI ad design for prospects Submit business info → Get free ad mockup Captures lead information in process Uses Google/Gemini API (paid tool due to API costs) Making it as affordable as possible Tool Updates & Recommendations: My Tools: 9x12Leads.com (email automation + lead scraping) Spring sale: 50% off lifetime (RapidSlip, RouteSnip, LinqTraq) New bundle coming: Leads credits + AI ad generation Dustin's SpotDrops.app (Highly Recommended): FREE to use (takes 5-7% commission per sale) Connects to your Stripe account Easy advertiser payment links Auto-generates QR codes and landing pages Visual route picker (similar to RouteSnip) Built-in loyalty/discount system No monthly fees, just performance-based Mitch's Website Designer: Interactive card display (flip front/back) Click ad spaces → Stripe checkout Monthly subscription model Everyone's building similar tools - pick what fits your workflow. Timeline: 0:00 - April card status update 3:00 - Why 5K instead of 2,500 or 10K 5:30 - Facebook ad results (video vs static) 10:00 - Social media strategy insights 13:00 - AI ad design breakthrough process 18:00 - New 9x12Ads.net tool preview 20:00 - Print brokering project updates 24:00 - Tool recommendations (SpotDrops!) 27:00 - BNI membership decision 28:30 - Keys to repeat advertiser success Card mails end of April (during spring break vacation - déjà vu from last year!) Spring Sale: eddmtools.com/spring (50% off lifetime - code SPRING26) Leads Tool: 9x12leads.com Community: eddmschool.com ($7/month) Resources mentioned: Galaxy.AI (AI ad design subscription) SpotDrops.app by Dustin (payment processing) Greg Batchelor / 9x12 Alliance (postal savings expert) Marblelism (AI social posting) Over 715 subscribers - thank you! Only 50% of viewers are subscribed - hit that button to follow the journey. #EDDM #9x12Postcard #FacebookAds #AIAdDesign #PrintBroker #DirectMail #VideoMarketing #LocalMarketing #BNI #Entrepreneurship What's working best for YOUR prospecting - video, email, or calls? Drop it in the comments!