5 Tips: How Events Can Help You Drive Value for Your Business | Salesforce on Salesforce

Events are at the heart of every major launch moment and announcement. They offer opportunities to connect with customers, providing experiences that grow loyalty. And they help attendees skill up via product workshops and insights from your company’s experts. At Salesforce, events help us build our customer base and accelerate business. They account for more than half of our inbound leads each year. When a prospect from a sales opportunity attends an event, that deal is about five times more likely to close. So how do you build an experience that excites, educates, and engages attendees? Watch this week’s episode to learn how Salesforce makes it happen! Want to learn more? Take the Trailhead Trail: https://trailhead.salesforce.com/cont... How To Plan an Event That Drives Business Value: https://www.salesforce.com/blog/event... 0:00 - Salesforce on Salesforce Intro 0:34 - How Salesforce leverages events 1:24 - Where do we start? 2:34 - Tip #1: Cater to the attendee 4:00 - Tip #2: Let your customer do the talking 4:55 - Tip #3: The event is the message 5:49 - Tip #4: Always be relevant 6:17 - Tip #5: Have fun & create magic Salesforce on Salesforce is a weekly series that reveals the best practices that run our business, as told by our teams. Subscribe and turn on your notifications for new episodes! Watch more and learn more on Salesforce+: https://www.salesforce.com/plus Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: https://www.salesforce.com Facebook:   / salesforce   Twitter:   / salesforce   Instagram:   / salesforce   LinkedIn:   / salesforce   About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.