WiseCEO#23: Konkurenci - jak CEO powinien o nich myśleć?
What to do when a competitor lowers prices? When they copy your product? When they steal customers? In this episode, I'll show you why most CEOs overreact or underreact to competition. Wise Strategy online training: https://sellwise.pl/wise-strategy IRSM programs: https://irsm.pl Job postings: https://hirewise.pl/oferty-pracy/ Joining the Wise Business Club: https://weryfikacja.wisebusinessclub.pl/ 📌 WHAT IS THIS EPISODE ABOUT? B2B competition, how to respond to competition, competitor price reduction, product copying, customer stealing, the status quo as a competitor, value proposition, positioning, brand as a defensive wall, customer relationships, account management, cumulative advantage, blue ocean, Ryanair vs. Lufthansa, layer 2 growth engine. 🎧 WISECEO SERIES - all episodes: ▶️ #01 - The CEO Role ▶️ #02 - Strategy vs. Wishlist ▶️ #03 - Direction: Vision, Mission, Values ▶️ #04 - Business Model ▶️ #05 - Strategic Thesis ▶️ #06 - Growth Engine ▶️ #07 - Strategic Leverage ▶️ #08 - Operationalization ▶️ #09 - Organizational Structure ▶️ #10 - Do You Know Where Your Customers Really Come From? ▶️ #11 - How Does a CEO Sabotage Their Own Marketing? ▶️ #12 - Sales from the CEO's Perspective ▶️ #13 - 4 Ways to Grow Without a New Client ▶️ #14 - Recruiting Without a CEO ▶️ #15 - Betrayal, Theft, Blackmail ▶️ #16 - Finances a CEO Must Understand ▶️ #17 - Pricing ▶️ #18 - Processes and Tools ▶️ #19 - AI in a B2B Company ▶️ #20 - How to Make Difficult Decisions ▶️ #21 - Law and Risk ▶️ #22 - CEO's Daily and Weekly Schedule ▶️ #23 - Competitors (this episode) 📍 WiseGroup: SellWise - B2B Sales and Marketing Consulting AdWise - B2B Marketing HireWise - Specialist recruitment Let's Automate - process automation Finerto - finance and law IRSM - research and education 🌐 wisegroup.pl 🌐 sellwise.pl #WiseCEO #B2B #CEO #SellWise #WiseGroup #SzymonNegacz #Competition #CompetitionB2B #StatusQuo #ValueProposition #Positioning #DefenseBrand #AccountManagement #CompetitiveAdvantage #PriceReduction #OfferCopying #GrowthEngine #SalesDevelopmentToProcess
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