A influenciadora que transformou bolos caseiros em um fenômeno de vendas | Marcella Tranchesi #244

She started by sharing homemade recipes online… and transformed it into one of the most sought-after brands of the moment. In today's PowerCast episode, we welcome Marcella Tranchesi, influencer and founder of Doce Aquarela, a brand that became a phenomenon with almost 20,000 orders in less than 3 months. We talked about: • How to transform audience into brand • The danger of hype in the digital world • Community and repeat purchases • Building a digitally native brand • Customer experience • Behind the scenes of scaling a physical business • Influence, branding, and product Marcella shares the real behind-the-scenes of Doce Aquarela, the mistakes, the lessons learned, and how she managed to grow without losing quality, identity, and connection with her audience. An episode about influence, business, branding, and building brands that truly stick in people's minds and hearts. 🚀 Discover the Power ecosystem and become part of our community 👉 Contact us now: https://wa.me/5511971072730 🎙️ Hosts: Scheila Santos and Bebel Rendeiro 🎙️ Guest: Marcella Tranchesi