How to Create a High Converting Klaviyo Post Purchase Flow

Most brands leave serious money on the table with their post purchase flow. This video shows how to maximise retention and boost repeat sales using Klaviyo on Shopify. You will set up focused automation that improves customer experience and drives the next order. What you will learn • The core 3 email framework: Incentive, Social Proof with FOMO, Urgency with offer expiry • Exact timing after fulfilment: 7 to 14 days, 10 to 18 days, 14 to 21 days • First time vs repeat buyer branching and suppression logic • Subscription strategy for supplements: day 14, day 25, day 30 – Powders and liquids shift earlier to day 10 to 14 and day 20 • Deliverability and data: disable Smart Sending for flows, UTM tag every link, update profile properties for better segmentation • Benchmarks to aim for: 5 to 15% of total revenue from this flow, 40 to 60% opens, 8 to 12% conversions, 15 to 25% subscription lift Get the Playbook here - https://dynamx.mx/postpurchaseplaybook/ Created by Stephen O’Prey at Dynamx. We are a Klaviyo Gold Master Partner focused on retention, design, and results. Work with us Book a call: https://calendly.com/infodynamx/meeti... Learn more: https://dynamx.mx Connect LinkedIn:   / stephen-o-prey-83894949   X: https://x.com/StevieOPrey Instagram:   / stephen.oprey   Facebook: https://www.facebook.com/ Video Chapters 00:00 – The #1 mistake: treating post-purchase like a thank-you 00:41 – What this video covers + proof ($40M email revenue) 01:32 – Why this matters (LTV, repeat purchase velocity, CAC relief) 02:55 – Contents overview & what most YouTubers get wrong 03:35 – Thank-You vs. True Post-Purchase (core difference) 04:56 – Goal clarification: revenue engine, not gratitude 05:40 – Trigger timing 101 (Order Fulfilled vs. Placed Order) 06:50 – The Dynamx 3-Email Framework (Incentive → Proof → Urgency) 08:15 – Timing by product type (apparel vs. consumables) 09:18 – Supplements & Subscribe-and-Save strategy (consumption cycles) 10:59 – Building the flow in Klaviyo (trigger, filters, splits) 12:06 – First-time vs. returning buyers: branching & VIP angles 13:46 – Email 1 (Incentive): structure, offer, UGC 14:56 – Email 2 (Proof): personalization, reviews, reminder offer 15:57 – Email 3 (Urgency): FOMO, countdown, expiring incentive 16:58 – Tracking outcomes with profile properties (Purchased true/false) 18:00 – High-converting design examples (dynamic product blocks) 18:58 – The real “Customer Thank-You” flow (and where it belongs) 20:24 – Free audit CTA + why one-email thank-you leaks revenue 21:10 – When to add Email 4 & 5 (social/community + loyalty) 22:15 – Deliverability & data (Smart Sending, segmentation, UTM) 23:35 – Benchmarks to beat (open, click, conversion, subscription lift) 24:30 – Do’s and Don’ts (triggers, incentives, timing, subscriptions) 25:32 – Final stance: velocity engine vs. coupon delivery 26:19 – Newsletter/consult CTA & how we run audits 27:52 – Closing: turn post-purchase into predictable revenue #Klaviyo #ShopifyEmailMarketing #PostPurchase #EmailMarketing #RetentionStrategy klaviyo, klaviyo post purchase flow, post purchase flow, order fulfilled trigger, shopify email marketing, ecommerce email marketing, repeat purchase, cross sell email, replenishment flow, subscription strategy, review request email, ugc email, social proof email, offer expiry email, segmentation, first time vs repeat buyers, predictive analytics, email deliverability, disable smart sending, UTM tracking, A/B testing, customer lifetime value, retention marketing, dynamx, stephen o’prey