Most D2C Ads Are Not Failing Because of Targeting | Shivam K | Cofounder, The Teaser Company

In this episode of ChaiNet, Rachit Magon sits down with Shivam K, co founder and CEO of The Teaser Company. Shivam has spent years inside advertising, performance marketing, and D2C growth, and this conversation goes straight into something most founders avoid admitting. Sometimes the ad is not failing because of Meta. Sometimes the targeting is not the problem. Sometimes the idea itself is broken. Shivam talks about why the first three to five seconds of an ad matter so much today, why a big logo does not build recall for an early brand, and why low production, relatable ads often beat polished studio campaigns. He also breaks down why engagement can become a vanity metric for consumer brands, and why founders should look deeper at clicks, landing page behaviour, conversion, pricing, offers, and product market fit. The most useful part of the conversation is Shivam’s way of thinking about angle testing. Instead of randomly making creatives and hoping something works, he explains how brands can test different customer profiles, different problems, different emotional triggers, and different propositions before scaling their ad spend. The episode also touches on founder led ads, quick commerce, omnichannel growth, AI in ecommerce, and what brands should fix before increasing their performance marketing budget. A big thank you to Shivam K for joining ChaiNet and sharing such practical, grounded insights from building The Teaser Company. You can find Shivam on LinkedIn, and check out The Teaser Company at theteasercompany.com. Connect with CHAINET: Website https://chainet.xyz/ YouTube    / @rachitmagon   Instagram https://www.instagram.com/rachitmagon... X\ Twitter https://x.com/rachitmagon Threads https://www.threads.com/@rachitmagon LinkedIn https://www.linkedin.com/in/rachitmag... Apple Podcasts https://podcasts.apple.com/in/podcast... Spotify https://open.spotify.com/show/7gaI7YV... #D2C #PerformanceMarketing #MetaAds #FacebookAds #EcommerceMarketing #IndianStartups #D2CBrands #CreativeStrategy #FounderLedContent #Shopify #QuickCommerce #StartupPodcast #ChaiNet #RachitMagon #TheTeaserCompany