El Negocio del Influencer Marketing y PR en Guatemala (lo que nadie te explica) | Sonia García | #43

In this episode of EXPANSIVOS, we talk with Sonia García, founder of MATCH PR, about the world of influencer marketing in Guatemala, public relations (PR), personal branding, content creators, and how brands use influencers to generate awareness, trust, and sales. Discover how influencers earn money in Guatemala, how much they can charge for a campaign, what brands look for when hiring content creators, how an influencer marketing strategy works, and what the most common mistakes are that companies make when working with influencers. Sonia's Social Media:👇 🔵 Instagram: /   / soniafrommatch   🔵 Instagram: /   / matchpr   Follow me on my Social Media 👇 🔵 Instagram: /   / javimontenegrof   🔵 Instagram: /   / expansivospodcast   01:00 - Introduction 02:59 - How did you start your entrepreneurial journey? 07:20 - How did you acquire your first clients? 08:16 - What obstacles did you face along the way? 10:57 - How did you start delegating your business? 12:49 - How did you start working with large companies? 14:50 - What's it like working for a very large brand? 18:46 - What were your biggest financial mistakes? 21:16 - What is public relations and why should everyone have it in their business? 35:03 - What is influencer marketing? 40:52 - Advice for content creators to attract brands 44:52 - What would be the path to monetizing with brands? 48:49 - How much can an influencer charge? 52:27 - What is the maximum amount an influencer is paid for a reel? 54:53 - What does a contract with an influencer look like? 55:55 - How does an influencer become an ambassador? 59:27 - What are the challenges of working with brands? 1:04:33 - What are the key metrics you analyze to achieve good engagement?