Search with Annie-Mai Hodge | Keyword research & content strategy for social media SEO

Annie-Mai Hodge, founder of Girl Power Marketing and creator of the Social Tea newsletter, makes her triumphant return to Search with Candour to discuss how to do SEO for social media. Annie-Mai explains practical keyword research for social using tools such as TikTok Creator Search Insights and AlsoAsked, and existing SEO tools, then consolidating ideas into a simple spreadsheet and testing performance via platform analytics. They cover everything from captions, on-screen text, audio, and profiles without keyword stuffing; how to choose channels and formats by researching native results, spotting content gaps, and repurposing across platforms; and why posting time matters less than you may think. Follow Annie-Mai: 🌟 Girl Power Marketing: https://www.girlpowermarketing.co.uk/ 🌟 Social media SEO workbook: https://offers.hubspot.com/view/socia... 🌟 The Social Media Tea: https://www.girlpowermarketing.co.uk/... 🌟 LinkedIn:   / anniemaihodge   🌟 Instagram:   / girlpowermarketing   🎧 Annie-Mai’s previous episode: https://withcandour.co.uk/podcast/tik... ▶️ Watch Search with Candour on YouTube:    • Search with Candour - Weekly SEO news and ...   ▶️ Follow on Spotify: https://open.spotify.com/show/4AILSpW... 00:00 Welcome Back Annie-Mai 00:52 Why Social SEO matters 02:43 Keyword research tools 06:02 Testing keywords in analytics 09:07 Client audits and strategy 12:43 Avoid keyword stuffing 14:57 Posting times and expectations 20:21 Choosing content formats 25:20 Search intent on social 29:24 Repurposing across platforms 33:52 Trends vs core content 35:54 Meme trend pitfalls 36:36 Viral origins stories 38:58 Brand consistency 42:43 Human first optimisation 48:18 Profile basics that work 52:15 Are followers or views better? 56:24 Recommendations: Actionable tips, tools and Project Hail Mary 59:23 Wrap up