How Thara Coffee Overcame Challenges to Build a Unique Coffee Brand | WiseUp Podcast

Thara Coffee is Kerala’s first mobile coffee shop, offering premium, sustainably grown coffee produced on their own farm without pesticides or hormones. Founded by 𝐀𝐧𝐚𝐧𝐝𝐮 𝐍𝐢𝐧𝐚𝐧 𝐕𝐢𝐥𝐥𝐨𝐭𝐡 after studying business in Cambridge, Thara Coffee aims to promote a quality coffee culture and support local farmers. With certifications like Indian Organic, USDA Organic, Fair Trade, and Rainforest Alliance, Thara Coffee exports to European and Gulf countries. Their mission is to foster sustainable practices while delivering the finest coffee experience to customers. For any inquiries, questions, or collaboration opportunities, please contact us at +91 6282 434 503. Transcript 00:00 - Introduction 09:50 - How difficult it was to start a new initiative and it's process 19:20 - How you reached to Thara Coffee Caravan from farming 31:20 - Why there is no Exporting now 40:35 - Is there any idea to market own Coffee Beans in E-commerce 43:25 - Challenges faced in the journey 47:20 - Celebrities recognition about the brand 52:40 - Major Support System 54:17 - Investment for a new comer to start a Coffee Caravan 1:02:45 - Major risk faced in the journey 1:13:12 - Availability of unsecured loans in business 1:29:30 - Mental tortures faced from financial institutions 1:56:40 - Advice for upcoming youth 2:02:37 - Conclusion #TharaCoffee #TharaCoffeeCaravan #wiseuppodcast