How to Build a Powerful Brand & Believe Bigger in Business | JoJo Smith from Creative SaS

What is the difference between a brand and branding? In this episode of the Ultimate Dance Business Podcast, Deborah Laws is joined by branding expert and Creative Sass founder JoJo Smith to discuss the mindset, confidence, and self-awareness needed to build a successful business and a lasting brand. JoJo explains why most business owners focus on the wrong aspects of branding, how limiting beliefs hold entrepreneurs back, and why building a business starts with understanding yourself first. Whether you're a dance school owner, performing arts entrepreneur, or small business owner, this conversation is packed with valuable lessons on leadership, confidence, vision, and growth. Topics covered: ✔ Brand vs branding ✔ Self-awareness in business ✔ Building confidence and visibility ✔ Entrepreneurship and mindset ✔ Personal branding ✔ Leadership and business growth ✔ Creating a lasting legacy ✔ Overcoming self-doubt ✔ Vision and goal setting ✔ Growing a successful business Subscribe for more dance business, leadership, and entrepreneurship content. Find out more about Jo Jo's work at https://www.creativsas.co.uk Book an evolution call with Deborah⁠⁠ ⁠https://go.dancebusinesslab.com/dance... To find out more about Dance Business Lab and work with Deborah head to ⁠https://dancebusinesslab.com⁠ To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/membersh... Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/membersh... Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/membersh... ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to ⁠http://buymeacoffee.com/DeborahL⁠ This episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at ⁠https://dancebusinesssolutions.com/so... This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio