harpix techcast #18 - RAFAEL REZ (WEB ESTRATÉGICA)

90% of ChatGPT users still open Google afterwards. Google grew 20% after GPTs. The narrative that AI will kill search is much more belief than real data. Rafael Rez, founder of Web Estratégica and one of the leading SEO and GEO experts in Brazil, explains what is really happening — and what your company needs to do now to avoid becoming invisible in AI searches. ✅ Why Google grew 20% after ChatGPT — and what that changes in your digital strategy ✅ How search behavior changed: from 4-6 words to 23-29 word prompts ✅ Why JavaScript websites are invisible to AI bots — and how to fix it ✅ How AIs combine objective criteria and reviews to make purchasing decisions ✅ The Watermelon Funnel case: the fake news that fooled 90,000 professionals — and that AI treated as truth 📌 ABOUT HARPIX TECH CAST Harpix Tech Cast is the Harpix Sistemas podcast for industrial decision-makers — conversations about technology, data, and strategy in the industrial sector. 🔔 Subscribe to the channel to follow the main trends in industrial management and technology. #GEO #SEO #ArtificialIntelligence #DigitalMarketing #harpix #ChatGPT #industrialmanagement #industry40 [00:01:06 - 00:01:58] Google vs. ChatGPT — real coexistence: Verified behavioral data — 90% of ChatGPT users access Google; Google grew 20% after GPTs. Narrative and reality are different things. [00:03:07 - 00:08:27] SEO in AI — what migrated and what changed: A good part of the optimization techniques for Google work for AI. But the decision flow within AI is different — and this changes what needs to be optimized. [00:08:28 - 00:10:55] Search vs. prompt — behavior changed: Typical Google search: 4-6 words. Typical AI prompt: 23-29 words. The prompt is conversational, structured, and loaded with specific context. [00:11:10 - 00:13:50] Cognitive load and AI decision-making: Thinking consumes 25% of daily calories. AI allows outsourcing the cognitive effort of complex decisions—and this is reshaping B2B buying behavior. [00:17:01 - 00:18:33] Real-world uses of ChatGPT (OpenAI data): 75% for personal purposes. 1st place: virtual companion. 2nd: psychologist (12 million Brazilians). 3rd: life purpose. Professional use is still a minority—and use as a therapist has already caused documented psychotic episodes. [00:21:13 - 00:25:14] Why Gemini is already profitable: Google made US$35 billion in Q4/2025. ChatGPT earns 12 billion/year and spends 60 billion. Gemini generates profit through its ecosystem (Cloud, Workspace, video APIs, and tokens) — not from the subscription itself. [00:29:51 - 00:35:18] Websites invisible to AI bots: Most AI-generated websites (React/JavaScript) are not rendered by bots. ChatGPT uses the SERP API — which mirrors Google. Those who don't appear on Google don't appear on ChatGPT. [00:35:19 - 00:46:49] Decision-making based on objective + subjective criteria: AI combines technical specifications with user reviews to assemble complete answers. Companies that only have basic information lose out to those with structured testimonials and detailed data. [00:46:49 - 00:51:47] Behavior changes slower than technology: The top 10 uses of AI reflect Maslow's hierarchy — belonging, purpose, status, social relationships. Technology changes; Human need remains. [00:51:54 - 00:57:42] Watermelon Funnel — critical thinking and authority in the age of AI: Planned April Fool's Day fake news reached 90,000 people. ChatGPT and Gemini started responding to the "Watermelon Funnel" as if it were a real methodology. Any statement from someone with authority becomes truth in AI.