FERALPI STAHL - STEEL REBORN | TRAILER

FERALPI STAHL | STEEL REBORN A DOCUFILM ON THE COMPANY’S 30TH ANNIVERSARY AVAILABLE NOW ON PRIME VIDEO VIA PRIME VIDEO DIRECT AVAILABLE IN GERMAN AND ITALIAN ONLY The Feralpi Group presents the film “Feralpi Stahl | Steel Reborn”. STEEL BEING REBORN – One of the ways that steel is created is to be reborn from its own scrap. This characteristic means it will always have the potential for new life. Steel has been central to the economy of Riesa (Saxony) since the 19th century. The fall of the Berlin wall changed everything though, in social and in production terms. The Kombinat in what is now the ex-GDR, where the Riesa steelworks is situated, is preparing to close the business. More than 11 thousand people will be losing their jobs. Feralpi, which has been exporting steel to Germany since that start of the 1970s, sees an opportunity to become a producer in an area featuring significant infrastructure growth. This sparks the idea that would become a reality, that of recreating a facility in the town of Riesa. Thanks to the expertise honed at the Lonato and Calvisano facilities in Italy, the plan involves creating a modern mini mill that focuses on steel production using an electric arc furnace. In the space of a few months the plan is taking shape, and February 1992 sees the start of the story that now bears the name of Feralpi Stahl. HISTORY AND EMOTIONS – The docufilm not only gives the timeline of events, but also the emotions of the protagonists in the facility's first thirty years in business. These are the people giving their account of the relaunch and progress made by the company over the years. An undertaking, in the sense of a genuine goal, which couldn't have been successful without the decisive role that they themselves have played during its journey. Collaboration, engagement, inclusion, not to mention determination, commitment and passion, are human values that have united Germany and Italy. What emerges is testimony to how, even in difficult times, problems dictated by a different language or culture can be overcome when there's a shared objective. Thanks to all of this, Feralpi and its people have given new life to the world of steel in Saxony. Proof that steel always has another life.