AI Influencers, Brand Trust & The AI Investment Bubble | Prompted Ep 11

Prompted Episode 11: Virtual Influencers, Brand Trust & The AI Deepfake Question This episode is proudly sponsored by our friends at Opteo. Opteo helps advertisers minimise waste and maximise performance across all paid media channels. Join Chris and Nick for the ninth episode of the Prompted podcast, the podcast at the intersection of marketing and AI. In this episode, Chris and Nick discuss the challenges with measuring brand trust, the rise of AI YouTube channels with millions of views, virtual influencers landing real sponsorship deals, and the growing crisis of deepfakes and disclosure. They also cover ChatGPT jailbreaking, Gemini's new models and token costs, and the AI investment bubble. Subscribe to stay ahead, send us your questions, and join the conversation as we discuss AI-powered performance marketing and much more. 00:00 - Introduction 02:30 - Can you actually quantify trust? The measurement problem 05:00 - Social media, PR & new trust signal for LLMs 09:00 - Sponsorship readout: Opteo 09:30 - The rise of AI YouTube channels 15:30 - AI-generated propaganda & political bias baked into content 18:00 - Celebrity deepfakes and Hollywood's AI reckoning 20:30 - The McDonald's engineer who used ChatGPT to rewrite the codebase 23:30 - AI pricing: free tiers, tokens & when it's actually worth paying 24:00 - Gemini's new models: what's changed and what it costs 24:30 - Optimising token usage: getting more output for less spend 26:00 - The AI investment bubble 28:00 - AI goes mainstream: what happens when everyone's using it 28:30 - AI for presentations and creative workflows 31:30 - AI and critical thinking: are we outsourcing our brains? 32:00 - The next generation: growing up with AI and what gets lost 32:30 - AI, mental health & job displacement 34:00 - Doing more with fewer people: the AI efficiency argument 36:30 - AI for fitness: progressive overload apps & training intelligence Connect with us on LinkedIn: Chris Nightingale: @chrisnightingale Nick Handley: @nicholaslukehandley