#0PlasticExperiences | Laura Riera from SOM Menorca inspiring change

Laura Riera, CEO de SOM Menorca, explica cómo el compromiso de su empresa con la sostenibilidad les llevó a sumarse a Plastic Free Menorca y a las 0 Plastic Experiences para seguir impulsando acciones destinadas a reducir el consumo de plástico. Desde la sustitución de miles de bolsas de plástico por alternativas reutilizables hasta el intercambio de ideas con otras empresas comprometidas, su experiencia demuestra que pequeños cambios pueden generar un impacto real y duradero en el sector turístico de Menorca. Este vídeo forma parte de las #0PlasticExperiences, una iniciativa impulsada por 0 Plastic y Plastic Free Menorca dentro del programa #DestinationZeroWaste Menorca, desarrollado con el apoyo de la TUI Care Foundation. – Laura Riera, CEO of SOM Menorca, explains how her business' commitment to sustainability led them to join Plastic Free Menorca and the 0 Plastic Experiences programme in order to continue reducing plastic consumption. From replacing thousands of plastic bags with reusable alternatives to exchanging ideas with other committed businesses, her experience demonstrates how small changes can create a real and lasting impact on Menorca’s tourism sector. This video forms part of the #0PlasticExperiences initiative, led by 0 Plastic and Plastic Free Menorca as part of the #DestinationZeroWaste Menorca programme, delivered with the support of the TUI Care Foundation. #PlasticFreeMenorca #0PlasticExperiences #DestinationZeroWaste #SustainableTourism #ResponsibleBusiness #PlasticReduction #TourismForGood #Menorca #TUICareFoundation #SustainabilityInAction