Общественный про текст | Вова Лифанов | Prosmotr

Over the past year, the creative industry and designers themselves have changed dramatically. Vova Lifanov will share how external context influences work processes and design. He will also discuss how he navigates this period of change and the lessons he has learned during this time. How context is born and why a designer can create double meanings in their projects. Why design is one of the most reflective professions. What distinguishes good design from mediocrity. Vova will showcase many interesting studio projects and tell the stories behind them. You will learn why depression is part of the Russian mentality and how this is reflected in design. This lecture will explore the most pressing issues and answer the question of why, even in difficult times, it is worth continuing to design. 00:00 — Welcome 01:12 — How Context Influences Design 03:23 — An Honest Conversation About Modern Realities 04:48 — The "Sofa Boss" Project 11:30 — Russian Depression 14:14 — The Berlingo Project 19:44 — Challenges and Opportunities for the Creative Industry in Russia 23:19 — How to Make an Asian Drink for a European Audience 25:24 — Conclusions Lecture "Public Protext" by Vova Lifanov, founder of the Suprematika agency More useful videos for designers in the VK group: http://www.vk.com/prosmotr Like Prosmotr on Instagram:   / designprosmotr   Find out the latest Prosmotr news on Facebook:   / designprosmotr   Follow us on Twitter:   / designprosmotr   http://designprosmotr.ru