How SAULT Tricked People Into Loving Their Music.

🧂 Embark on a journey into the musical realm of SAULT, the anonymous UK collective, as we delve into the intricacies of how they ingeniously captivated global audiences. Explore the unconventional tactics that set them apart and discover the mysterious allure surrounding their music, from strategic anonymity to deliberate scarcity. Join us in uncovering the intriguing story of how SAULT managed to enchant listeners, defy industry norms, and gain profound admiration for their distinctive approach. This video explores the enigmatic artistry of Sault and the unconventional strategies that led to widespread adoration for their music. 📱My Socials   / olligator98     / olligator98     / olliesach   🎸 Music in the Video:    • yebba / sault type beat - "meditation"   📽️ Chapters: 00:00 Who are SAULT? 00:33 The Value of Scarcity. 01:22 How the Lack of Touring Creates Value 02:21 Limited Availability Albums 03:25 Accessing Music Forever Through Vinyl 04:08 How SAULT "did a Beyoncé" 05:28 Have These Tactics Hindered Their Success?