Purposeful Partnerships: The Lifecycle of Cause Marketing Collaborations

In today's socially conscious marketplace, aligning your brand with a nonprofit can create powerful connections and drive meaningful impact. Mattel’s Nancy Molenda will guide attendees through the essential steps to choosing the right corporate or nonprofit partner for your brand that will lead renewed partnerships and long-term commitments. Learn more about how Mattel’s programs have brought to life cause marketing campaigns that continue to grow and evolve this brand and nonprofit partnership space including: Brave Barbie, Thank You Heroes, Hot Wheels Challenger Spirit Fund, LA Wildfire and Disaster Relief Campaign, and more.