Why Good Ghanaian Films Still Struggle to Reach Audiences - TJUS4EP4

In this episode of The Journey Uncovered, we sit down with writer and producer Lawrencia Larbi-Amoah to understand what it really takes to produce films and commercials in Ghana. Lauren breaks down the producer’s role, why production is like project management, how budgets affect creativity, why anything can go wrong on set, and why Ghanaian films often struggle with promotion and audience visibility. This conversation goes beyond motivation. It is a practical look at the business, pressure, creativity, and systems behind Ghana’s film industry. Watch if you are a filmmaker, actor, producer, writer, creative entrepreneur, film student, brand manager, or anyone curious about how Ghanaian films are actually made. 00:00 Intro 02:00 Who is Lawrencia Larbi-Amoah? 05:00 From theatre arts to production 08:00 Starting as a runner on set 12:00 What a producer actually does 16:00 Why producing is project management 20:00 How budgets shape creativity 25:00 Why anything can go wrong on set 31:00 Talent vs discipline in film 36:00 Shedding ego as a producer 42:00 How a commercial moves from script to screen 50:00 Is TV advertising still relevant? 58:00 Why Ghanaian films struggle with promotion 1:08:00 Film festivals and distribution 1:18:00 Audience curiosity and Ghanaian cinema 1:28:00 Funding, distribution and industry bottlenecks 1:38:00 Collaboration in the Ghana film industry 1:48:00 Bigger budget or bigger audience? 1:55:00 Final lessons for young producers CONNECT WITH US Instagram   / aphua_larbi   Tiktok   / aphualarbi   CONNECT WITH US Instagram   / the_journeyuncovered   Tiktok   / thejourneyuncovered   Video Made By Uncovered Media #TheJourneyUncovered #GhanaFilmIndustry #GhanaianFilms #AfricanCinema #FilmProduction #GhanaCinema #CreativeBusiness #FilmmakingInGhana #AfricanCreatives