De España al mundo: Cómo Arcos domina el mercado de cuchillos

In the "New Forms of Marketing" segment sponsored by t2ó ONE, we spoke with Jürgen Wölflik, CEO of Arcos, a family-owned company with nearly 300 years of knife-making history. Arcos is the fifth-oldest company in Spain, has an annual turnover of €40 million, produces 12 million knives, and is present in 94 countries. Although it is the leader in Spain, Wölflik emphasizes the importance of humility and strategy when expanding into new markets, learning to be relevant to those who are not yet familiar with the brand. #arcos #arcosknives #knifemanufacturing #cutlery #kitchen #chef #kitchenutensils #professionalknives #companyhistory #business #familybusiness #madeinspain #spanishindustry #entrepreneurship #export #marketing #marketingstrategy #internationalbusiness #globalexpansion #startup #innovation #businessmanagement #spanishbrand #professionalkitchens #qualityknives #industry #manufacturing #tradition #highendproducts #japaneseknives #spanishcuisine #masterchef #globalmarkets #21stcenturybusiness #leadership #smes #successfulcompanies #familybusiness #successhistory #artisanalmanufacturing #spanishknives #businessinnovation #internationalization #businesssuccess #digitalmarketing #innovativecompanies #businessgrowth #internationalexpansion #globaleconomy #profitablebusinesses #kitchentools #professionalknives #gastronomy #masterchefspain #professionalutensils #chefknives #successfulcompanies #businessmanagement #steelknives #Spanishproductions #qualitybrands #marketleaders #successfulbusinesses #globalgrowth #economy #craftsmanship #strategicmarketing #qualityproducts #industrialsector #titaniumknives #Spanishexports #businesssuccess #madeforchef #familyindustry #qualityandtradition #marketleaders #knifemakers #industrialdesign #productmanagement #exportingcompany #knifesector #kitchenprofessionals #traditionandtechnology #innovationandtradition #globalleadership #newmarketingforms #internationalmarkets #artisanalindustry #21stcenturybusiness #brandmanagement #trademark #innovativeproducts Did you like this video? Leave us a 👍 and subscribe to our channel 🔔 https://bit.ly/3UxO0qw 👈 📈📉📊 For more graphics: https://es.tradingview.com/