HomeGrown Lifting Found USA-made Robots to Expand into New Industries [And Double Their Output]

See how HomeGrown Lifting, a fitness equipment manufacturer in Lexington, KY, doubled their throughput after automating rubber tile palletizing with the Standard Bots robot — just months after pivoting into an entirely new product line. Automate your shop today: https://standardbots.com/ HomeGrown Lifting built its name on bumper plates, dumbbells, and kettlebells. But when the team saw an opportunity right in their backyard, Kentucky's thriving equine industry, they made a bold move into rubber tile production for horse stalls and barns. Within 6–8 months they had machines installed and a full production line running. The missing piece? Automating the repetitive, energy-draining work of stacking and palletizing tiles by hand. After searching specifically for a USA-made robotics company, they found Standard Bots through social media and reached out. Working collaboratively with the Standard Bots team, HomeGrown Lifting was up and running in less than a week — with three operators across three shifts fully trained on the system. The Results: 2X Throughput Increase: Each shift now produces an extra full pallet of tiles. 5-Day Deployment: From unboxing to full multi-shift production in under a week, including operator training. Easier, Better Work: Operators went from tedious manual stacking to overseeing a consistent, stable palletizing process, freeing their energy for higher-value tasks. Faster ROI Than Expected: The investment paid for itself quicker than anticipated, with a learning curve far lower than assumed. 100% American Solution: HomeGrown Lifting found exactly what they were looking for: a USA-designed and assembled industrial robot that matched their values. In this video: Palletizing Case Study Rubber Tile Manufacturing Automation Fitness Equipment Manufacturer Diversification Fast Robot Deployment & Operator Training DIY-Friendly Robot Integration About HomeGrown Lifting: Based in Lexington, KY — the horse capital of the world — HomeGrown Lifting manufactures fitness equipment and rubber tiles for the equine industry, combining American manufacturing grit with a willingness to spot new opportunities and move fast. About Standard Bots: Standard Bots builds AI-enabled industrial robots that are designed and assembled in the USA. We are making automation accessible, affordable, and powerful for American manufacturers and reigniting American industry. #StandardBots #MadeInUSA #HomeGrownLifting #Manufacturing #Palletizing #Cobot #Robotics #RubberTiles #EquineIndustry #LexingtonKY #Automation