2007 Smokefree campaign: Hooked

This campaign took a totally different approach to previous campaigns by focusing on the power of smoking addiction. Shocking images of people literally impaled on fish hooks, showed how an addiction is serious and irrational, making people do things that they don't necessarily want to do. The campaign was featured on TV, billboards and other outdoor media as well as in the press. Find out more about this campaign at http://smokefree.nhs.uk/resources/new...